Archive for 'short'

Updated context on the PCO video

I received this comment on the previous post. I just wanted to post it here as an update to the post:

Rob Wiebe
March 26, 2009

Ok got some backstory on the vid.

It was created by the now defunct CPSA to support public service renewal. It’s a promo aimed at recruiting and retaining the best possible talent for the PS.

It’s intended to strengthen the image of the PS by telling a compelling story about who we are, what we do and how we affect the quality of life of Canadians.

It’s also aimed at new public servants and those that are hired on a short term basis to help them in deciding if the PS is their employer of choice.

The vid was officially launched at the U of Waterloo career fair pilot on November 4, 2008, where it was well received. And, it will be used in the 2009-10 post-secondary recruitment career fairs across Canada.

As far as I know, the only external site hosting the vid is the PCO.

phew, there you have it.

Thanks Rob for this. Yay the power of the social web!

In related news
You may be interested to know I have a follow-up blog post that will be published soon about the PCO video blog post, as I may have spoken too loosely in the post. Look for it early next week! I’m not!


A Pilot project is underway to allow this computer to host Web 2.0 tools for the whole Government of Canada.

A special pilot project is underway to allow this PWGSC-procured computer at Privy Council Office to host Web 2.0 tools for the whole Government of Canada.

“Doug, why would you say there’s been a lack of progress on Web 2.0 by the Government of Canada?”

I’ve been getting this question quite a bit, and my answer has been steady the past few months, meaning I think I’m coming closer to the answer.

I have been able, to myself, nail down to 2 reasons why Web 2.0 has been difficult to implement in the Government. 1 of them I’ve spoken about before. The other reason isn’t easy to give away, but easy to describe.


First of all, with all the rally and support behind Web 2.0 in Government (dozens of committees, dozens more of supporters, hours of lip-service), it’s quite surprising to many that there hasn’t been more progress made on the Web 2.0 front.  Sure, it’s great what’s being done right now, and for now what’s being done is super, and should continue, but…there’s still much more that can be done. And it’s not going fast.

What’s the problem? 2 things. I’ll start first with what I’ve written about before, and then with what I haven’t. It’ll be a brief post. › Continue reading…

With this guy, you dont need Web 2.0 to get him engaged to work in the Government of Canada.

With this guy, you don't need Web 2.0 to get him engaged to work in the Government of Canada.

I haven’t been able to track it down, but I “heard” that the Department of Foreign Affairs and International Trade Canada (DFAIT) were running recruitment ads on Facebook and that other departments were following their progress and looking to copy the initiative. I haven’t been able to get a glimpse of these ads (I admit I didn’t really look hard) however I do recall seeing many DFAIT ads on my university campus and on buses.

Here’s my take:

GC departments using (engaging/creative) Web 2.0 tools for recruitment need to use Web 2.0 tools for recruitment.

Facetious? Let me expand:

A government ad on Facebook doesn’t make it “Web 2.0 recruitment by the government”. That’s merely another advertising outlet. Whether the ads are on Facebook, on YouTube, on TV, in a bus, in a newspaper, or on a lamp post.

I see a missed opportunity for the government to really recruit this generation by engaging them.Web 2.0 is about the social web, and these ads merely point them to the Government’s jobs site at and leaves them at the stoop to figure things out by themselves.

Now here’s where I get constructive. The should be more web 2.0-enabled. Examples? › Continue reading…

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