Archive for 'short'
“Doug, why would you say there’s been a lack of progress on Web 2.0 by the Government of Canada?”
I’ve been getting this question quite a bit, and my answer has been steady the past few months, meaning I think I’m coming closer to the answer.
I have been able, to myself, nail down to 2 reasons why Web 2.0 has been difficult to implement in the Government. 1 of them I’ve spoken about before. The other reason isn’t easy to give away, but easy to describe.
First of all, with all the rally and support behind Web 2.0 in Government (dozens of committees, dozens more of supporters, hours of lip-service), it’s quite surprising to many that there hasn’t been more progress made on the Web 2.0 front. Sure, it’s great what’s being done right now, and for now what’s being done is super, and should continue, but…there’s still much more that can be done. And it’s not going fast.
What’s the problem? 2 things. I’ll start first with what I’ve written about before, and then with what I haven’t. It’ll be a brief post. › Continue reading…
Here’s my take:
GC departments using (engaging/creative) Web 2.0 tools for recruitment need to use Web 2.0 tools for recruitment.
Facetious? Let me expand:
A government ad on Facebook doesn’t make it “Web 2.0 recruitment by the government”. That’s merely another advertising outlet. Whether the ads are on Facebook, on YouTube, on TV, in a bus, in a newspaper, or on a lamp post.
I see a missed opportunity for the government to really recruit this generation by engaging them.Web 2.0 is about the social web, and these ads merely point them to the Government’s jobs site at jobs.gc.ca and leaves them at the stoop to figure things out by themselves.